Targetting Women Poker Players

Big online casinos focus in on women poker players

 

WOMEN ONLY EVENT!
Womens’ Poker Player magazine has organised an Ultimate Poker Challenge event exclusively for females. This tells you two things about the viral-like spread of poker across the world. First that women are engaging with online poker in a big way and secondly that they are becoming specifically targeted by the large established brands. Current industry estimates are that between twenty five and thirty percent of all onliners are now female and the mere fact that they have their own poker magazine speaks volumes. In the beginning it was fashionable to take up online poker and it seems certain women responded to that, along with the fact that they could at last play a “head game” against men that was safe and secure. It has now evolved into something entirely different. Women are actually emotionally well-suited to poker and are proving to be extremely good at it. It also fills that afternoon gap in most housewives lives after lunch and prior to the school run. For career women it is proving to be a late night wind-down which satisfies their more general attitude of wanting to succeed in a previously male dominated world.

BARGAIN BUY-IN
In order to encourage participation the buy-in price for the Women’s Ultimate Challenge is a basement $200. Given that the event is being staged and televised at the world famous Binion’s Casino and that FREE online buy-ins will be available as prizes in lead-up, single-table satellite contests in early February, I think this will be another major landmark in the forward march of Ladies Poker. Go, girls!

POKER JOKER
Bill Gates dies and at the Pearly Gates (no relation) St.Peter informs Bill that he’s so important they’ve decided to give him a peek through the windows of Heaven and Hell. Bill figures angels sitting on clouds looks a tad boring but the windows into Hell show a brightly lit casino with a spare seat at Bill’s favourite game of $3-$6 Texas Hold’em serviced by beautiful cocktail waitresses. Bill plumps for Hell. Six months later St.Peter decides to check in on Bill and takes a peek through the Hell windows to see our hero hanging upside down over a blazing inferno.
“This isn’t what I signed up for!” yells Bill.
“Sorry!” sympathises St.Peter, “But what you saw initially was just the demo!”

Yesterday's column:

THE ACES poker column: SaturdayDecember 02, 2006: 
"Targetting Women Poker Players"